SEO or search engine optimization is the process of getting websites ranked highly in search engines such as Google. The way a website is structured and the content placed on the pages should optimize your site for search engines.
Google uses an algorithm to assess the value and quality of websites. If your site is about Swiss cheese and a person types “Swiss cheese” into a search engine you want to be ranked on the first page and preferably in first place for that keyword. The higher up in the rankings you are, the more visitors and potentially sales you are going to get.
There are many ways that Google assesses the value of a site. A major concern is the presence of keywords and phrases. Without these search engines do not know what your site is about. For many years people tried to get as many repetitions of their keywords on the site as possible. This resulted in text that was difficult to read, and so Google adjusted the algorithm. Something you’ll never have to worry about, especially if you hire Zero limit web that knows what they are doing. Now you only need to mention your keyword naturally in the text on your site, and you will be penalized for “keyword spamming.” Not to mention, most people get this wrong. First chance they get, they love to keyword stuff in their content, blog posts, header and meta tags. Its called over optimization folks, and this is where you will fail. Knowing this ahead of time will prevent months of frustration, and its easy to overlook. Its also easy to feel tempted into adding too many keyword mentions in your content. Don’t say we didn’t warn you.
If you want to boost your site’s SEO with keywords, you can make sure that your domain name contains your keyword and that any images have file names and ALT tags that contain keywords also. Even if this seems like too much, you can always hire an agency like Zero Limit Web – SEO San Francisco
Another major factor in SEO is site structure. Your web designer should create a site by Google’s guidelines such as easy navigation and a temperate approach to internal linking.
Links to your site from elsewhere on the web are an important aspect of SEO. While purchasing links or mass linking will get you penalized by Google a selection of good quality inbound links to your site will boost your ranking. Web sites are graded by Google, sites with a high “PageRank” are deemed more valuable, and some sites have a very low PageRank. Lots of links from low PageRank sites will do more harm than good. Get links coming in from high PageRank sites, and your rankings will improve: http://www.zerolimitweb.com/blog
When forming an SEO strategy, you should always prioritize quality and pay attention to what Google themselves advise. Focusing in on the tips and tricks of today will get you ranked down tomorrow.